Why Infinity
Hear from customers who made the switch to Infinity!
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Infinity has made our analysts 5x more productive. We’ve cut TCO by 50% while gaining new capabilities like AI-driven alerts — all in all a major upgrade from Tableau.
Tim Logan
Vice President, Iovance Biotherapeutics
Features
Infinity
Tableau
Licensing Model
One license—every user can create, explore, and share.
Separate Creator / Explorer / Viewer seats; editing costs extra.
Gen-AI Capabilities
Included in every plan—NLQ, auto-SQL, AI alerts.
Requires Tableau Cloud plus Gen-AI add-on; not in Tableau Server/Desktop.
Value & Price Transparency
Free for first 15 users; $15/user per month for creators — no AI surcharge.
Non-viewer seat prices $42-$75 based on role; Gen-AI add-on undisclosed.
Time-to-Insight
Pre-orchestrated context; live in minutes.
Semantic layer & data sources must be built first.
Business-user self-service
Anyone—from sales rep to CEO—can ask a question in plain English and get charts instantly.
Viewers depend on Creators for new content; NLQ limited to licensed roles.
Deployment & Security
Private, triple-isolated instance (single-tenant cloud or on-prem).
Gen AI only in Tableau Cloud, a shared multi-tenant SaaS.
Moving from Looker to Infinity wasn’t just a tool swap—it was a strategic leap. Our analysts can surface insights on the fly, letting us meet client demands faster and with greater precision than ever.
Brian Bills
CTO, Media Optimizers
Features
Infinity
Looker
Modeling & setup
No LookML; connect warehouse or upload a file and go.
Requires LookML modeling and PDTs before use.
Licensing model
Single license—full build & explore rights for all.
Tiered seats (Viewer / Editor / Developer); modeling restricted to higher tiers.
Deployment & Security
Private, single-tenant (cloud or on-prem).
Multi-tenant SaaS on Google Cloud only.
Gen-AI & NLQ
NLQ, auto-SQL, AI alerts in every tier.
NLQ in limited Preview; not enabled for all roles.
Value & Pricing Transparency
Free <15 users; Pro $15 user/mo—AI included.
Pricing undisclosed; negotiated contracts plus BigQuery costs.
Time-to-Insight
Minutes—no modeling overhead.
Days/weeks—LookML development required.
Business-user self-service
Sales to C-suite can chat with data and build visuals instantly.
Ad-hoc relies on pre-modeled Explores or developer assistance.

Infinity - Gen AI Platform
for Business Intelligence

From context generation, to model serving and observability -
Everything pre-orchestrated to unlock insights from day one.
Start Free


Trusted by 100+ data teams around the world
Optimal Model Selection
Autonomously selects the most effective generative model for each analytics task by evaluating performance across contexts using RLHF — ensuring speed, accuracy, and relevance at scale
Dynamic Context Generation
Automatically curates and contextualizes data from your business systems—BI tools, databases, and spreadsheets — so every model call is enriched with relevant info
Progressive Prompt Optimization
Refines user inputs and clarifies intent through intelligent follow-ups, optimizing prompts before execution to deliver higher-quality analytics insights with less manual tuning
Observability and Control
Provides full visibility into every generative workflow with real-time monitoring, configurable guardrails, and fine-grained controls tailored to enterprise analytics needs
Audit Trail and Reporting
Maintains a detailed history of all AI interactions, models used, inputs, and outputs—enabling compliance, traceability, and continuous optimization for analytics workflows
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Automatically
Generate Insights
Instantly Go from
Intent to Insight
Accelerate
Decision-Making
Go Beyond
Dashboards
Stay on Top
of Your Business
Infinity analyzes connected data sources to create insights without the need for authoring
Generative AI powers text-to-insight; simple for anyone from the CEO to the sales rep
AI assistant to enable executives think through the data; minimize the need for analyst follow-up
Personalized insights feed distills complex dashboards to their essential insights
Automated anomaly monitoring ensures early detection of critical changes
Automatically Generate Insights
Infinity analyzes connected data sources to create insights without the need for authoring
Instantly Go from Intent to Insight
Generative AI powers text-to-insight; simple for anyone from the CEO to the sales rep
Accelerate
Decision-Making
AI assistant to enable executives think through the data; minimize the need for analyst follow-up
Go Beyond Dashboards
Personalized insights feed distills complex dashboards to their essential insights
Stay on Top of Your Business
Automated anomaly monitoring ensures early detection of critical changes
Business leaders
Don’t miss a beat! Make decisions at the speed of your business with your personalized AI “chief of staff”. Answer burning questions in seconds
Enterprise IT
Unleash the power of your data! Make self-serve analytics a reality for non-technical users; and minimize TCO with lower analyst spend
Data Analysts
Cut through the backlog and focus on first order problems. Leverage the power of AI to put your biggest asset to work —  your business acumen
Product Developers
Transform analytics into a revenue juggernaut. Stand out from the pack, shorten time to value, and maximize customer NPS and revenues

Deliver results and improve efficiencies 
across your entire org

Platform

Everything you need to power
end-to-end agentic workflows
Generative AI Builder
Accelerate time to value with chat-to-chart interface; democratize insight generation process and minimize TCO
Visual Query Builder
Excel-like simplicity and customization. Use built-in version control and switch seamlessly between versions
Search-Enabled Analytics
Intelligent typo-tolerant search engine. Powerful search suggestions to answer top of mind questions
Human in the Loop
Feedback
AI model learns from user feedback and individual behaviors to optimize and personalize insights with precision and oversight
Enterprise Grade Security
Secure and protect your data with model guardrails, custom roles, row-level security, SSO, 2FA and more
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Generative AI Builder
Visual Builder
Search-Enabled Analytics
Human in the Loop Feedback
Enterprise Grade Security
Accelerate time to value with chat-to-chart interface; democratize insight generation process and minimize TCO
Excel-like simplicity and customization. Use built-in version control and switch seamlessly between versions
Intelligent typo-tolerant search engine. Powerful search suggestions to answer top of mind questions
AI model learns from user feedback and individual behaviors to optimize and personalize insights with precision and oversight
Secure and protect your data with model guardrails, custom roles, row-level security, SSO, 2FA and more

Want to learn more?

We’d love to learn about your challenges, you can book a demo here
Request Demo

Use Cases

One platform to power insight generation at the speed of your business

Enterprise Reporting

Unified reporting platform for the entire enterprise; 80% faster builds and >3x ROI than traditional solutions

Intelligent Alerting

Ensure early detection of critical trends. Miss nothing and capitalize on every opportunity

Self-Service BI

Empower your entire team - from the sales rep to the CEO; easily create custom charts and dashboards

Unstructured Data Analytics

Unearth insights from unstructured data with precise interpretation, rapid customization, and verifiable accuracy
*

Praise for Infinity

"Saves tremendous time simplifies how we do analytics"
Senior Director

$1B+ NYSE Company
"Infinity is beyond state of art ...a great partner... Exceptional expertise"
Senior Director

Global Healthcare Firm
“An elegant solution that allows us to quickly address changing needs”
Director

$800M NASDAQ Corp
NPS 82
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Free for Teams Under 15

You can fund multi-million dollar marketing budgets for Tableau and Looker. Or choose Infinity to leap ahead!
Annual Billing (Save 25%)
Monthly Billing
Standard
Go from sign-up to insight in under 5 minutes. Ideal for teams under 15
Free Forever
Start Now
Includes Best-in-Class Features:
1 secure workspace on private instance
Text-to-Insight AI Builder for all users
SQL copilot for data exploration
Rich visualizations with 40+ chart types
Standard RDMBS data sources + excel
Built-In roles for access control
Standard e-mail support (72 hours)
Pro
Everything you need to elevate your analytics game
$15/ month per user
Get Pro
Everything in Standard, plus:
Unlimited users
Scheduled reports and subscriptions
AI based alerts and anomaly detection
Airbyte connectors for 100+ sources
Record level access controls
Virtual analyst for collaborative analysis
Expedited e-mail support (24 hours)
Most Popular
Enterprise
Stand out from the pack with a tailor made solution
Custom Pricing
Schedule Consultation
Everything in Pro, plus:
Custom roles and personalization
Search engine for on-demand insights
Multi-tenancy support
Unstructured text data analysis
AI logs & observability
SOC II and HIPAA compliance
Dedicated teams with custom SLA
Standard
Go from sign-up to insight in under 5 minutes. Ideal for teams under 15
Free Forever
Start Now
Includes Best-in-Class Features:
1 secure workspace on private instance
Text-to-Insight AI Builder for all users
SQL copilot for data exploration
Rich visualizations with 40+ chart types
Standard RDMBS data sources + excel
Built-In roles for access control
Standard e-mail support (72 hours)
Pro
Everything you need to elevate your analytics game
$20/ month per user
Get Pro
Everything in Standard, plus:
Unlimited users
Scheduled reports and subscriptions
AI based alerts and anomaly detection
Airbyte connectors for 100+ sources
Record level access controls
Virtual analyst for collaborative analysis
Expedited e-mail support (24 hours)
Most Popular
Enterprise
Stand out from the pack with a tailor made solution
Custom Pricing
Schedule Consultation
Everything in Pro, plus:
Custom roles and personalization
Search engine for on-demand insights
Multi-tenancy support
Unstructured text data analysis
AI logs & observability
SOC II and HIPAA compliance
Dedicated teams with custom SLA

Why Infinity?

Hear from customers who made the switch to Infinity!
Dropdown
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Looking for expert help?
Schedule a 30-minute strategy session with our team
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Tell us what you
are looking for
2
See Infinity
in action
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Walk away with a
tailor-made action plan
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Self-service text to insight capabilities
Generative AI assistant for executives
Intelligent anomaly detection
Transforming my traditional BI stack
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text to insight in less than 30 seconds.
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